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Kimora Lee's Baby Phat lives forever!

The Baby Phat brand has made a comeback with a twist now incorporating beauty into it's line. After launching Baby Phat in 1999, Kimora Lee created what had seemed to be one of the most successful womens streetwear brands of the decade. 

In 2010, Lee sold the brand but re-purchased it back in 2019. Initally she had planned to make the brand a mainstream sportswear brand but she has also incorporated some beauty products as well as dresses and accessories. Her daughters Ming Lee Simmons and Aioki Simmons can be regularly seen as models for the brand. 


Take a look at the new line of products at babyphat.com

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