Hip-hop icon J. Cole isn’t just dropping bars, he’s dropping dimes overseas. The rapper has signed with China’s Nanjing Monkey Kings , blending his love for music with a professional basketball pursuit. “I just want to challenge myself. Basketball has always been a part of my story.” J. Cole Why It Matters This isn’t Cole’s first professional hoops venture. He’s previously played in the Basketball Africa League and Canada’s Elite Basketball League. At 41, Cole continues to push the boundaries of what a hip-hop artist can achieve, inspiring fans to pursue passions beyond music. Fan & Cultural Reaction Social media is buzzing. Many fans celebrate Cole’s authenticity, while others debate how he’ll balance basketball with music. One thing’s for sure: this move shows that Cole’s grind never stops. Sources: Hypebeast , New York Post
In part one of a two part interview Rackboy Cam discusses getting his start in music, his Image is Everything mixtape series, and building his brand. He talks about the importance of business awareness and marketing as an independent artist and also details winning a copyright infringement lawsuit for his debut independent single Everything Be Lit featuring Vado and Maino, his debut single, that landed him 1.7 Million dollars.
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