ROQ Magazine

The Baby Phat brand has made a comeback with a twist now incorporating beauty into it's line. After launching Baby Phat in 1999, Kimora Lee created what had seemed to be one of the most successful womens streetwear brands of the decade.  In 2010, Lee sold the brand but re-purchased it back in 2019. Initally she had planned to make the brand a mainstream sportswear brand but she has also incorporated some beauty products as well as dresses and accessories. Her daughters Ming Lee Simmons and Aioki Simmons can be regularly seen as models for the brand.  Take a look at the new line of products at babyphat.com

For the past year as we experienced a pandemic we have seen a great transition of the way that business runs in our economy. Many businesses have been unable to manage the economic challenges, while others have been newly created and are now thriving. As more and more people began shopping online we have seen a rise in many digital small businesses, including virtual boutiques. Virtual boutiques are slowly begining to rise by marketing via social media platforms such a facebook and instagram. Typical start up costs and virtual store is typically less than a brick and mortar. Many digital businesses have been able to profit with less overhead and able to see more of a return on their initial investment.  The rise of the instaboutique has grown many small businesses into large businesses. With websites like Fashionova and Shein taking over we see many smaller businesses taking a small piece of the large pie. A 2020 study finds that 40% of people ages 18-34 have made purchases via soc...